Dr. Livia Salviano
Dermatology
Client
Livia Salviano
Service
Visual Identity
Date
April, 2023
Real people, with real skin
About
Design
Mateus Ritter
Dr. Livia Salviano is a dermatologist who seeks authenticity, lightness, and confidence in her communication. She is dedicated to fully understanding each human being as a unique individual and seeking personalized solutions for every need.
"No marble, please" were her words at the beginning of the project, as she believed that her personality did not fit the standards already practiced in the market. With our expectations aligned, we brought what the brand really needed: Friendly, elegant & unique communication.
The visual solution was to bring warm tones to represent a close and warm brand, with a super friendly sans-serif typography to reinforce this positioning and some textures to bring even more comfort and coziness to the communication.
