GMR Energy
Renewable Energy
Client
Milton Zhou
Service
Visual Identity
Date
December, 2022
About
Design
Mateus Ritter
About
GMR is a joint venture between the companies Gaw Capital and Maoneng, from Hong Kong and Australia, respectively. GMR operates in the renewable energy sector in Australia, with the purpose of improving the quality of life for future generations through sustainable energy operation.
To bring more credibility, a more modern air, and differentiate from the competition, we brought in blue colors and clean communication. The standardized language was more serious and institutional, considering the total focus on communicating with more governmental sectors of the country such as the state government, federal government, engineering companies, financial consulting firms, among others.
As a result, we had a brand that expresses confidence and uses a language of future vision, bringing a very strong perception of value.
